42 Deadly Ad Copy Sins That I've Made

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Today's feature article is:

42 Deadly Ad Copy Sins That I've Made

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I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me b.uy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away.

Now that I am in business, I have written some of my
own ad copies. Some of them have worked, some of
them have bombed. The key is to keep changing and
testing your ad copy, don't just write one and then
stop. I don't have a college degree in copywriting, but
I know to learn from the mistakes and n.ever give up.

Below I've made a l.ist of 42 deadly ad copy sins that
I've made over the years and that you can learn from:

-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
-no conversational writing
-too long of sentences
-no deadline to order
-no f.ree trials
-spelling mistakes
-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no f.ree bonuses
-too low of price
-too high of price

Don't get me wrong, not all 42 of my ad copy sins will
apply to each and every ad you write. It is just a l.ist
you can use in the future. If you currently have an ad
copy, compare it to the l.ist right now. Your ad copy
could make or break your sales.

Quote of the Day:

"The illiterate of the 21st century will not be those who
cannot read and write, but those who cannot learn, unlearn,
and relearn." -- Alvin Toffler

Warm regards,

Chad Van Norman
http://www.getresponse.com/t/1394259/

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About The Author:
--------------------------------------------------
Chad Van Norman
Is the owner of http://www.StartAHomeBusinessSite.com &
http://www.SharkShiverTraffic.com

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